We are pleased to welcome Trollbeads into Store with the story that started Trollbeads… 
The first Trollbead created was in 1976, Denmark. The first bead was a small bead which had no less than 6 faces. It was designed by Soren Silversmith and sold by his father Svend’s Jewellery shop in central Copenhagen.
Even though it was fashionable to wear a silver bead on a leather thong around the neck, Soren wanted to have the leather go through the bead. Soren’s sister, Lise soon began to put one bead on each silver bracelets. Another jewellery shop was then opened by Lise and one day a customer asked if they could put an extra bead on her bracelet. Following the customers wish, this was soon the beginning of an original jewellery idea that is enjoyed by many worldwide with a growing collection.
Members of the creative Nielsen/ Aagaard family participate in the sculpture of the beads as well as manufacturing. Until 2000, every design came from just the family. To increase the collections, 10 famous Danish jewellery designers were invited to make their signature Trollbead in the collection every year. As the beads became more popular the collection slowly grew. Gold and pearl beads were introduced and new locks were designed for the bracelets making it possible to add or remove beads to experiment.
In 2001, the first glass blown bead was introduced into the Trollbead collection. Since then, the demand continues to grow and the family continue to create and design new beads and other jewellery such as rings and necklaces, incorporating the beads in some way.
Have a look at our fantastic range of Trollbeads and Trollbead jewellery in store now at Austins Newton Abbot in the Accessories hall.
See in Store for details.
